Strategic Communications Leader | Digital Storyteller
With over 12 years of experience driving strategic campaigns that inform, engage, and empower diverse audiences, I specialize in multi-channel content strategy, data-driven analytics, and building community trust through compelling communications.
Developing and executing comprehensive communication strategies that align with organizational goals and resonate with target audiences.
Leveraging performance metrics and analytics to optimize campaigns, measure impact, and demonstrate ROI across digital platforms.
Building trust and fostering relationships with diverse communities through authentic, culturally-sensitive communications.
Managing high-stakes communications during emergencies and organizational transitions with speed, transparency, and empathy.
After more than a decade managing communications during public health emergencies, policy changes, and organizational transitions, I've learned that successful crisis communications isn't about controlling the narrative—it's about building and maintaining trust when it matters most.
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